Assembleon advances work in surface-mount technology

Acknowledged as the pioneer surface-mount technology (SMT) equipment manufacturer, Assembleon has maintained a solid footing in more than 30 years of operations amid challenging market conditions. Key to this resilience is a strategy of mapping the supply chain and finding niches that see value to its cutting-edge surface-mount pick and place solutions.

"We cater to pockets in the electronics market where we can really add value," says CEO Jeroen de Groot. "We are now focused on high-end SMT and semiconductor back-end manufacturing."

Assembleon emerged as an independent entity three years ago after growing into a reliable industry player as a unit of Philips Electronics Netherlands. Driven by research and innovation, the company's portfolio has expanded to comprise three product ranges: iFlex, Hybrid and Flexline - all acclaimed for their high quality and precision with a remarkably low number of placement defects. Assembleon machines are also renowned for their high speed, modular and future-proof design, energy efficiency and scalability.

In support of its integrated approach to SMT assembly, Assembleon has built a global sales and support organisation that offers training, tools and services to ensure optimum operation of its equipment. The company has a presence in major electronic manufacturing regions, with offices in the Netherlands, the United States, Singapore and China. Through its established application support centres in Shenzhen, Suzhou and Hong Kong, Assembleon better serves its increasing Chinese clientele. The company is also seeing high growth potential in other Asian markets, including South Korea, Taiwan, Malaysia and Thailand.

"We aim to help our Asian clients realise the full potential of what they could achieve with our technology - that we can combine high-volume production with very high quality and accuracy," de Groot says. "We're also keen on strengthening our ties with universities, research groups and government bodies in the region."