Indonesia is a crucial market for insurance companies. Given the low insurance penetration rate in the country - 1.2 per cent as of 2012 - there is a great deal of untapped potential in the insurance sector.
As Indonesia's growing middle class gains more disposable income, the sector is forecast to flourish alongside government and private initiatives to promote the benefits of insurance for long-term security.
Avrist Assurance takes an active role in educating the market through multiple distribution channels that realise its vision of providing Avrist policies in every Indonesian household.
"The market is huge, but we need to help the public understand the products. We invest in training our agents to develop a keen acumen in responding to varying client requirements," says Adi Purnomo Wijaya, vice-president.
Under the direction of Avrist founder, president Harry Harmain Diah, the company stringently practises honesty, patience and integrity.
"Insurance is a long-term business. You cannot get your returns in just 10 years. We have been in the industry for more than 39 years and are committed to providing services that maximise the value of clients' hard-earned money," Wijaya says.
