Brady brings best-in-class commodity trading software to Asia
As the global centre for trading industrial metals, the London Metal Exchange accounts for more than 80 per cent of the world's non-ferrous metal business. Working at the heart of such a demanding environment for more than 25 years, Brady has gained the experience to become a global leader in energy and commodity trading software platforms. Through acquisitions, the company's coverage has grown from metals to energy, recycling and soft commodities such as agriculture.
As the global centre for trading industrial metals, the London Metal Exchange accounts for more than 80 per cent of the world's non-ferrous metal business. Working at the heart of such a demanding environment for more than 25 years, Brady has gained the experience to become a global leader in energy and commodity trading software platforms. Through acquisitions, the company's coverage has grown from metals to energy, recycling and soft commodities such as agriculture.
"We have the best software and we're second to none in customer references and capability in the marketplace," says Gavin Lavelle, CEO.
Brady is the world's largest European-based supplier of energy and commodity trading and risk management solutions. Catering to more than 300 clients, the company's metals trading platform is considered best-in-class worldwide. In recycling, Brady is a thought leader in the United States. Such reputation has gained the trust of clients such as Mitsubishi, Glencore, Trafigura, InVivo, Standard Bank, HSBC, Noble, Statoil, Freepoint and Sims Metal Management.
"Customer satisfaction through quality and cost is of paramount importance," Lavelle says. "Our software always does what our clients want it to do."
Brady covers the entire trading process from pre-deal analysis, trade capture and risk management to logistics, back office financials and treasury settlement. The company reduces costs by offering web-based platforms that do not require extra support from other programs or in-house technicians. Brady has also seen huge interest in delivering solutions from its dedicated cloud environment, giving organisations immediate access to data in a totally flexible and scalable manner.
Recognising the huge opportunity in Asia, especially China, Brady welcomes partnerships with system integrators and companies with local understanding and staff. "The centre ground is moving towards the East, as many of the trading heads now sit in Asia," Lavelle says. "We're very excited about our dramatic growth in the region and we're expanding our exposure in Asia as quickly as we can."
