London Biscuits delights Asian palates with tasty selections
London Biscuits has perfected the recipe for developing products that excite the palates of consumers. Satiating the Malaysian appetite for high-quality and delectable snacks for more than 20 years, London Biscuits takes the next step as it continues to expand its product lines and increase its production capacity. This is to achieve the company's goal to earn the distinction of being among Asia's leading snack manufacturers.
London Biscuits has perfected the recipe for developing products that excite the palates of consumers. Satiating the Malaysian appetite for high-quality and delectable snacks for more than 20 years, London Biscuits takes the next step as it continues to expand its product lines and increase its production capacity. This is to achieve the company's goal to earn the distinction of being among Asia's leading snack manufacturers.
"One of the key things we want is to be a one-stop shop service provider. Customers can look up our brand and get most of the confectionery products that they want to buy," says Y.C. Liew, group managing director and CEO.
London Biscuits started out as a savoury corn snacks manufacturer. When the Liew family acquired the company in 1994, the potential to expand the company's offerings was immense. With the Liew family at the helm, London Biscuits took corn snacks to another level by producing chocolate-coated and cream-filled variants.
Capacity building is key to achieving the family's growth plans. London Biscuits acquired several new factories to manufacture more products such as biscuit cup dips and its first long-shelf-life pie cake line. London Biscuits is among the pioneers that introduced cakes with a shelf life of eight to 12 months without refrigeration.
With even more factory acquisitions, London Biscuits continued its aggressive product expansion into cake confectionery with the first Swiss roll line. From Swiss rolls, the company developed its signature product, the London Roll.
The London Roll is a cake with different fillings such as chocolate, vanilla, milk, strawberry and coconut. The London Roll has become quite a popular product that London Biscuits bulked up its capacity to produce 36.39 tonnes of the rolls per day.
"The cakes we manufacture are similar to the ones available in cake shops, freshly made and moist. They are conveniently packaged, allowing consumers to eat them whenever and wherever they want," Liew says.