IWH paves way in Johor Bahru for waterfront city of the future

Having the distinct advantage of being near high-growth areas such as Bangalore, Dubai, Hong Kong, Seoul, Shanghai, Taipei and Tokyo, Iskandar is one of Malaysia's key regional economic corridors. The thriving metropolitan area possesses immense potential to aid the country's transformation agenda and enhance the public's quality of life.

Fulfilling its civic duty and contributing to the government's comprehensive development programme, master property developer Iskandar Waterfront Holdings (IWH) spearheads the transformation of the Johor Bahru waterfront, a key area in one of the five development projects in Iskandar. IWH envisions the Johor Bahru waterfront as an integrated business, commercial and residential centre in Malaysia.

Johor Bahru is the main gateway to and from Singapore. The state capital of Johor, the area is bustling with various activities from different sectors such as financial, retail, commerce, hospitality, tourism, manufacturing and food processing.

"Because of its strategic waterfront location directly overlooking Singapore, we are developing this site for its potential to become the high-growth centre of the future. Investors joining us in this transformation stand to gain from the unlimited potential of this unique site," says IWH executive vice-chairman Lim Kang Hoo.

Building on the strength of public and private partnerships, IWH takes advantage of rivers and seas to create an exciting living and working environment.

Historically, waterfront properties were central to trade and commerce, but as other forms of transport developed, business hubs were built further inland and farther from the water. This paved the way for water-fronting residential developments that offer a new lifestyle frontier for purchasers.

Real estate growth in Asia in the past years has revived interest in waterfront redevelopment. This upward trend has inspired IWH to maximise the use of prime waterfront land in Johor Bahru and cultivate it into a destination to rival top waterfront developments in cities such as Sydney and Cardiff, and even one of China's high-growth economic centres, the Pearl River Delta.