UOB Kay Hian's prudence delivers consistent results

UOB Kay Hian is one of the largest and most established financial services companies in Southeast Asia and Hong Kong. The company offers more than the traditional equity brokerage as its scope also includes corporate finance, underwriting, wealth management and structured and margin financing.

UOB Kay Hian's success is founded on its prudence and consistency. With these core values, the company has grown from strength to strength to become one of the most active players in the region.

"We don't always go with the flow and try to be fancy," says Lim Seng Bee, who is senior executive director in UOB Kay Hian's Singapore headquarters and regional CEO for North Asia in the company's Hong Kong office. "We want to offer products and services that we understand and share our knowledge with our clients."

UOB Kay Hian is one of the first brokers to set up a research team in Shanghai with nine analysts, and it continues to expand its knowledge base in Hong Kong.

"Everybody writes research now covering the same companies," Lim says. "But what we do is we really try to understand the companies in more depth and detail."

With offices in Malaysia, Thailand, Indonesia, the Philippines, China, New York, Toronto, London and other financial markets, the company caters to a broad clientele ranging from small startup funds to high-net-worth individuals, family offices and institutional investors. UOB Kay Hian adopts a flat organisational structure to promote communication among its people to be more responsive to the needs of its customers.