Global brands find ally in Al Khaja

With a young and affluent demographic, the Middle East's retail sector continues to attract international brands. As the driving force behind some of the most popular fashion brands and premium food establishments in the region, the Al Khaja Group possesses the expertise to build a strong identity for these international brands to succeed in the Middle East.

Propelled by the market understanding and business acumen of founder, owner and chairman, Abdul Rahim Khaja, Al Khaja grew from a single outlet in 1986 into a leading business house with 156 operational units.

The 100 per cent self-financed group operates across the fashion and accessory, retail and food and beverage sectors. There are 21 brands under Al Khaja Group management. Aside from its own brands - such as popular dine-in restaurant Hatam - Al Khaja also manages global brands including Hediard Cafe, Gloria Jean's Coffees and Elite Models' Fashion.

"We are a stable and secure business group," says Abid Yousaf, group chief financial officer. "We seriously take ownership of the brands that we manage. We put our trust in our brands and work hard to grow and expand each business."

The 96 companies registered under Al Khaja generate a total turnover of more than HK$390.8 million per annum.

As consumer spending levels across the region increase, Al Khaja is extending the reach of brands under its care. Al Khaja's flair for targeting specific markets with the right brands ensures that the demands of both consumers and retailers are met. It operates 43 retail fashion wear/accessories outlets and has a few more planned in territories such as Qatar and Oman. It also has its sights set on emerging markets such as Saudi Arabia and Kuwait.