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The coronavirus means it’s the perfect time for Apple’s new iPad Pro, says analyst
Factories are opening in China again and people are working from home, meaning the new Apple iPad Pro might be perfectly timed
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This article originally appeared on ABACUS
At the height of the coronavirus epidemic in China, factories across the country were closed, disrupting the supplies of many popular gadgets. But even as the epidemic turned into a pandemic and upended business across the globe, Apple went ahead last week and introduced a new iPad Pro, which will start to ship this week.
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But with many people now confined to their homes, consumers might be looking for new gadgets to help occupy their time.
“It’s not a very bad time for the new iPad Pro to be released to the market,” said Ethan Qi, senior analyst at Counterpoint Research.
According to Qi, people turning to remote work and online classes could boost demand for tablets. That’s exactly what happened in China in February. Even though the shutdown of offline retail channels around the world could inhibit some iPad sales, online channels remain open, he said.
But will there be enough iPads for everyone? Qi said the pandemic isn’t likely to put severe strain on iPad Pro supplies. Monthly iPad demand is typically in the hundreds of thousands, according to Qi, and manufacturing capabilities in China have already started recovering.
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