appConfigEntityId

bodyType

customContents

entityId

entityUuid

isVideo

articlePageQuery

article

articleSchemaContent

content

hooksArticlePageAdvertisementConfigArticle

hooksArticlePageFloatingButtonConfigArticle

appConfig

filter

json

liveArticle

Masha Borak

This article originally appeared on ABACUS
Smart TV owners in China are tired of televisions that spam them with ads from the moment they start up. Local consumer rights groups are now pushing back, claiming the ads infringe on users’ rights.
One group published a draft on Tuesday for regulating smart TV advertising that covers ads displayed during start-up. The Jiangsu Consumer Council’s proposal stipulates that users should be able to turn off TV ads and that the duration of ads should not exceed 30 seconds, local media reported.
Ads on smart TVs have become a common complaint around the world. Samsung smart TVs have been serving ads for several years now, and LG followed suit in 2019. US budget brand Vizio also presented a plan to serve targeted advertisements for specific households, which raised privacy concerns.
Last year, the Jiangsu Consumer Council published a survey covering the most popular smart TV brands in China, including Xiaomi, Haier, Hisense and Sharp. Most of these TVs don’t allow users to skip start-up ads. The survey also found that nearly 50 per cent of buyers found out about the ads only after buying the TVs.

Purchase the China AI Report 2020 brought to you by SCMP Research and enjoy a 20% discount (original price US$400). This 60-page all new intelligence report gives you first-hand insights and analysis into the latest industry developments and intelligence about China AI. Get exclusive access to our webinars for continuous learning, and interact with China AI executives in live Q&A. Offer valid until 31 March 2020.



Samsung The Freestyle review: portable projector has smart features aplenty and is easy to use

STYLE Edit: Hermès launches a collection of 144 accessories for spring/summer 2022, including new Colormatic Birkin and Kelly bags, equestrian-inspired leather goods, and Apple watches

Motorola Edge 30 Pro smartphone review: with 12 GB of RAM, 6.7-inch OLED display and affordable price, it rivals the Samsung Galaxy S22

Samsung Galaxy Tab S8 Ultra review: 14.6-inch, 120Hz display is stunning, stylus impressive and body remarkably thin

Gadgets

Chinese smart TVs face pushback over ads

Smart TVs have ushered in a new era of connectivity, but they’re also showing ads where we don’t expect them. (Picture: Shutterstock)

News Bites

Tech

Most smart TVs from leading brands show ads, including those from Samsung, LG, Vizio, Xiaomi, and Sharp


Chinese smart TVs face pushback over ads

.css-1c6uqr6{color:inherit;font-weight:inherit;font-size:inherit;font-family:inherit;line-height:inherit;overflow-wrap:break-word;}Most smart TVs from leading brands show ads, including those from Samsung, LG, Vizio, Xiaomi, and Sharp

Most smart TVs from leading brands show ads, including those from Samsung, LG, Vizio, Xiaomi, and Sharp