Advertisement

People are paying to scold fictional characters in online groups in China

You can buy access to WeChat and QQ “scolding groups” on Taobao

Reading Time:3 minutes
Why you can trust SCMP
0
People are paying to scold fictional characters in online groups in China
This article originally appeared on ABACUS

“Don’t you hate the Su’s family father and two sons? I hate them too. Come on, vent out a bit!”

This might sound, well, incredibly abusive. But the groups are private and the people aren’t real -- they’re characters in a popular Chinese soap opera. Still, the anger directed at them is real, and it’s sparked a cottage industry of online chat groups where people join together to hurl insults at the fictional characters that frustrate them the most.

Users can pay a small membership fee (US$0.15) on ecommerce platform Taobao and join a group on QQ or WeChat. There they’ll meet other like-minded fans of All is Well, a TV show that has been going viral in China.

(Abacus is a unit of the South China Morning Post, which is owned by Alibaba -- which also owns Taobao.)

The show portrays a local family which, in keeping with a Chinese traditional preference for boys, showers praise on their selfish sons and neglects their only daughter, treating familial relations like "business deals.”

Makes you furious, right? You’re not the only one: The online groups gained sudden popularity this week with about a dozen Taobao vendors offering so-called “scolding groups.”

Su Daqiang is the reviled father in TV show All is Well, and it costs less than a dollar to join a group of people venting their frustration with him. (Picture: Screenshot from Taobao)
Su Daqiang is the reviled father in TV show All is Well, and it costs less than a dollar to join a group of people venting their frustration with him. (Picture: Screenshot from Taobao)
Advertisement