Online vendors in China are going crazy over a Peppa Pig meme
Viral promo video for Lunar New Year Peppa Pig movie inspires opportunistic sellers

Enterprising online vendors in China are proving that it’s never too early to cash in on a blockbuster movie… even if they don’t have the rights to it.
Check these items out. Do they look familiar?

If you think it looks like a strange, metallic version of Peppa Pig, well… yeah. That’s exactly what they are.
They’re actually air blowers. If you don’t know what those are, the hand-operated types are often found in rural households, used for starting a fire on the stove. They typically cost under US$5 each on Taobao. But slap on Peppa’s good name and now they’re five times that price.
(Abacus is a unit of the South China Morning Post, which is owned by Alibaba -- the operator of Taobao.)